Bittersweet

Bittersweet is a non-profit dedicated to raising awareness about women’s health, specifically in breast cancer prevention. We aim to unite people through education, empowering women to reduce their breast cancer risk. You can show your care by gifting a loved one a package that includes instructions for a self-breast exam, along with dark chocolate and non-alcoholic red wine—both of which have been shown to help lower cancer risk. Bittersweet fosters community support in the fight against breast cancer. We offer customizable packaging options, allowing you to personalize your gift with a choice of chocolate and wine combinations and a heartfelt message. Our goal is to bring awareness to breast cancer while supporting those facing challenges. Send a gift from Bittersweet to make a difference and combat breast cancer. In a world that can be bitter, why not choose something sweet? OBJECTIVE Develop a cohesive and visually striking brand identity for Bittersweet, including a logo, color palette, typography, packaging design, website, and promotional materials. The brand needed to exude luxury, sophistication, and artisanal quality.